Very few things can stress me as much as uncertainty.
When a deadline is looming, when a big decision is about to be made… Seconds stretch like hours. I sometimes wish I had a fast-forward button for life.
I’ve been on the other side of the fence, too. I’ve worked sleepless nights to deliver to a deadline. I know that stress too.
In those latter cases, I rarely stopped to think about the client on the other side. They were sitting there, stressed, not knowing whether or not the deadline would be met.
The stress can be so bad that even a successful result doesn’t make up for it.
So having been on both sides of the fence, I learned one thing. Keep the client informed. Even if it’s all going smoothly and according to plan, keep them informed. If it isn’t going well, they should know, too. Not knowing is always the worst option.
Keep your clients in the loop. This is true for friends and family as well.
Cover picture: Charestria – Professional, Filmographer | DeviantArt