I don’t watch live TV. The whole notion of being fed content with no control puts me off.
For years, that was the primary way to consume content. TV, radio, even newspapers. We had very little control over our content, if any.
Then came VOD. Then came music services that let us listen to whatever we wanted. Then came Netflix. Nowadays, there’s no reason to be force-fed content.
Admittedly, if you’re a sports fan, you have little choice. If you can’t wait to watch the next season of a show, you have a problem, too. These are probably the only cases where you need live TV.
The rest of us? We can save money. If you’re not watching live TV, it’s very possible, depending on your country, that you can stop paying for it. In the UK, it’s as simple as going here.
So if you’re like me and prefer to choose your own content – stop paying for a service you are not using.